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Behavioral Finance & Asset Allocation

Behavioral Finance & Asset Allocation
By John Boardman and Ballast

An emotional investor is very likely to make poor decisions in his or her financial life.  Various experts (DALBAR, American College, etc.) have done in-depth studies to measure exactly how investment returns have lagged behind the overall market performance.  Measuring this behavior over an extended period for an “average investor” has proven difficult. The exact difference, in our opinion, is not as important as the undeniable trends in the activity that occurs throughout full market cycles.  The data tells us investors can be their own worst enemies.

The chart below measures mutual fund flows over what we would classify (at least) as a full market cycle (2000 through 2010).  Notice how buying and selling activity follows market momentum.  The highest inflows (buys) came near the top of the Tech Bubble in 2000 and, conversely, the highest outflows (sales) happened at the bottom of the market during the Financial Crisis in 2009.  If we think about the most opportune time to invest in the last twenty years, you would be hard-pressed to find a better time than March 2009 (a close second place was March 2020, which also saw massive equity outflows).

The chart below is one we reference from time to time for our consideration of a market lifecycle, as well as with our clients when discussing behavioral finance.  Think of the different emotions you have had as an investor at varying points along the cycle.  Markets will push our emotions to motivate us to make the worst decisions at the worst times.  It is fascinating how the two charts mimic each other in shape, but more importantly, the emotions experienced, and the purchase or sale activity motivated by said emotions.

We believe the most effective approach to combat investor emotions is an asset allocation approach that avoids emotional decision-making.  According to Vanguard, if we look at the return of a 60% Stock and 40% Bond portfolio, over the previous 94 years ending in 2020, an investor would have realized an annualized return of 9.1%.  Not a bad performance for not changing your allocation for over 90 years!

Practically speaking, sound asset allocation planning will have a positive impact on other aspects of your financial picture, a few of which are listed below:

There is a benefit to low-risk assets for liquidity (and therefore decision-making)

This is often the most overlooked benefit of a fixed-income or bond allocation.  When talking with clients about dealing with market volatility, we point to the idea that we can pull a distribution from any asset at any time.  By taking from fixed income in a bear market, we can avoid selling the equity portion, giving your stocks additional time to recover.  By educating our clients on this approach, we believe we are empowering them to be patient in volatile market periods.

Rebalancing when appropriate doesn’t require you to be right two times

It is always amusing when someone says, with pride, that they sold during the financial crisis or more recently, the pandemic selloff.  We rarely hear when they sold and, more importantly, when they bought back in.  Data tells us that the largest number of sales came between March 2009 and March 2020, the very bottom of the market during those periods.  The reality is, a “timing investor” must know when to sell and when to buy back in.  Likely, those that sold in the troughs of 2009 and 2020 bought back in much higher, if at all.  A rebalancing approach is a less risky way of attempting to time the markets by taking on incrementally higher positions in asset classes that have not performed as well.  We look to rebalance portfolios to trim areas that have outperformed others but not as an attempt to time a short-term market period.

A high-risk portfolio often doesn’t bring commensurately high returns

Historically, more risk in a portfolio leads to higher investment returns over a long period versus a less risky portfolio.  The problem is the increase in risk, usually defined by volatility or standard deviation, is not typically associated with an equal increase in performance.  At some point, you could be increasing risk and downside potential while only incrementally increasing your opportunity to the upside.  We strive to find an allocation that we believe manages the client’s objective, balancing risk and return expectations.  One of the most important aspects of proper allocation selection is positioning yourself specifically to your risk tolerance and liquidity needs.

You can avoid the (imaginary) race

As our clients get older and closer to needing income, their asset allocation must be appropriate for them and their needs.  When markets have prolonged bull market stretches, we get a sense that many investors’ expectations rise accordingly.  Conversely, people tend to expect less after market pullbacks.  This ebb and flow of expectations can wreak havoc on a financial plan.  If you are an investor taking income or planning to over the next several years, benchmarking yourself solely against the overall stock market is a futile practice.  Why would you compare yourself to the stock market if you are only partially invested in the stock market?  We create blended indexes to properly measure portfolio performance against a portfolio of similar holdings.  Most sophisticated, institutional investors do the same.

In conclusion, investors must recognize the emotional pull that can come at various points in a market cycle.  In our experience, the patient investor tends to perform best and only decides to make changes to his or her allocation when their situation changes (i.e., early retirement, inheritance, or business sale).  Drastically modifying one’s allocation in reaction to market swings may feel natural but realize that you may only be taking from your future self.

Would you benefit from an accountability partner or someone who may help present objective opinions? We’re here to help when you’re ready at

[i] Blackrock “S&P Performance and Mutual Fund Flows”

[ii] “Vanguard Portfolio Allocation Models”

Ballast, Inc. is a registered investment adviser with the SEC. Registration with the SEC does not indicate that the adviser has achieved a particular level of skill or ability, nor is it an endorsement by the SEC. All investment strategies have the potential for profit and loss. Ballast, Inc. is not engaged in the practice of law or accounting. Always consult an attorney or tax professional regarding your specific legal or tax situation.